Philadelphia-based mostly United by Blue (UBB) is bringing together a team of like minded brands in hopes of channeling money to organizations that are thinking about far more than just the base line, and making what founder of UBB, Brian Linton phone calls, “a mission-brand economic climate.”
“If all those dollars and consumers flow into in a mission-brand overall economy, then we can propel this motion of mission-pushed organizations forward. The additional we can develop that, the much better it will for the planet.”
Linton and Mike Cangi, fellow co-founder of UBB, piloted this thought earlier this 12 months, sharing like-minded manufacturers by way of their internet marketing platforms. In April, when firms were being battling to maintain likely, they were capable to press prospects to other modest and eco-aware companies like them selves.